Wired magazine short circuits on Japan article
Posted by ampontan on Tuesday, February 19, 2008
A FASCINATING ASPECT of learning a foreign language is the encounter with proverbs and colorful expressions that open a window into a culture and offer insights into the character of the people. That these phrases are either untranslatable into one’s own language, or have an enigmatic strangeness, adds to the appeal.
This is particularly true of the Japanese language. The Japanese love proverbs, and estimates of the number of proverbs in the language run as high as 20,000 to 30,000. The ability to employ one appropriately in everyday speech and writing is a sign of the culture and erudition of the user. I have a proverb dictionary published in Japan that is more than 500 pages long, and each page contains an average of 10 proverbs with explanations of their origin and meaning.
One example of a proverb that wouldn’t make much sense in English was brought up in the Comments section here the other day. A few posts down is a story about a Hiroshima festival conducted in a Shinto shrine in which sardine heads are roasted to create an unpleasant odor and drive away evil spirits. Frequent posters Overthinker and Camphortree discussed a proverb related to this practice, which is “Even the head of a sardine can become holy”. Understanding that proverb would be impossible without being aware of the custom.
Here’s another interesting expression: Jibun no koto wo tana ni ageru. Literally translated, that means, “To put one’s ‘thing’ (oneself, one’s attributes, behavior, etc.) on a shelf.” But that doesn’t make much sense without context, does it? Here’s an illustration that might make it clearer.
Today’s issue of Wired magazine has an article in the Culture and Lifestyle section called Inside the Bizarre World of Japanese Pickup Schools.
It is a brief feature on Fujita Satoshi, who operates a school for teaching backward men how to be successful with women. Mr. Fujita has also written three self-help books. Attending one of his classes costs 30,000 yen, which the author, one Lisa Katayama, says is worth about $280.
Here’s how Ms. Katayama describes him:
Satoshi Fujita is not a good-looking man. He has oily skin, beady eyes, short legs and a boy-band wig to cover his balding head.
But since a picture is worth a thousand words, it would be easier to show a photo of him. Here’s what he looks like:

Mr. Fujita admits that he used to be an introverted geek until he bought a wig and learned some magic tricks. He also made a study of the science of seduction. Here’s what happened next:
Women like laughter, compliments and magic tricks. Using these concepts, he devised a proprietary “science” for picking up women that takes into consideration things like reading signals and timing. After 10 years and 10 new wigs, he’d become so successful with women, he says, that he decided to quit his job and make dating his profession. Among other tricks, Fujita’s method involves a deck of “psychoanalytic” cards that help him determine what kind of girl he has picked up. He’s also got a bag of tricks — literally — that includes flaming wallets, talking ferrets and animated algae balls. “This may seem ridiculous, but if you follow a specific equation, it really works,” he says.
The article also suggests that bizarre pickup schools are becoming a trend in Japan, because there are six schools for seduction in the Tokyo area alone.
How, you may be wondering, is this an illustration of the proverb of “putting your ‘thing’ on a shelf”? And if it is, how does it apply to the Wired article?
Stick with me a little longer. I’m coming to that.
Ms. Katayama and Wired magazine put Mr. Fujita on parade for their readers to symbolize this “bizarre world”. They describe this world by focusing on a geek with a wig and “beady eyes” who teaches men how to be successful with women—for a fee–by carrying flaming wallets and animated algae balls on the street.
We all understand the intent of this article. It is yet another installment in the never-ending stream of stories from the Western media that portray Japan as the Goofball Kingdom of East Asia. The 24/7 media machine needs a constant supply of infotainment for the breakfast table.
Now if Wired thinks this is bizarre, we should assume they believe guys like Mr. Fujita just don’t exist in the United States, where the magazine is published. Bizarre people live in smelly rabbit hutches in Tokyo, not New York or Los Angeles, where all the men are straight-up studly guys who know how to handle the ladies and make them love it.
Presumably, here’s what Ms. Katayama and Wired think is perfectly normal: in the U.S., there is now something called the “seduction community”. It has become a profitable business, with Internet forums, mailing lists, more than 100 clubs nationwide, and its own Wikipedia page. It has been the subject of a best-selling book called The Game by Neil Strauss, who calls himself a pickup artist (PUA) and cruises under the nickname “Style”.
When the San Francisco Chronicle reviewed his book, it said:
“…if women in the book are sometimes treated as a commodity, they come out looking better than the men, who can be downright loathsome — and show themselves eventually to be pretty sad, dysfunctional characters.”
There are quite a few so-called “seduction gurus” in the United States these days, many of whom choose to be known by colorful names. In addition to Style, there is Mystery, Juggler, Zan Perrion, Steve P/Piccus, Carlos Xuma, Hypnotica, Gunwitch, Tenmagnet, Savoy, and Gambler, among others.
Others use their real names. One of them is Ross Jeffries. He is a former insurance claims adjuster and failed comedian who discovered a practice initiated by Richard Bandler called Neuro Linguistic Programming ©.
Many books have been written about NLP, and there is no space here for a full description, but briefly, it is based on the theory that people are moved by the emotions expressed in the language patterns used by other people, and that the speaker can therefore covertly influence the behavior of the listener. Mr. Jeffries applies this theory to seduction by claiming it is possible to sexually arouse women with preconceived word patterns, sometimes with phonetic ambiguity.
For example, one might say to a woman, “I’d like to explore your mine.” The woman will hear this as “mind”, but it will subconsciously register as “mine”, as in “mine shaft”. Wink wink nudge nudge. One of his more well-known verbal techniques is the use of “below me” as a substitute for “blow me”. His term for hunting for women is “sarging”, which he named after his pet cat Sarge.
He also uses the technique of “anchoring”, in which the man begins by creating a pleasant emotional state in the woman through the use of language and suggestion. When he has successfully created that state, he touches her in an innocuous location, such as her wrist. The theory holds that when he touches her wrist in that same location again, he will recreate that state in her mind, which he can then utilize to influence her behavior; i.e., seduce her.
Mr. Jeffries holds seminars and has a home study course with 13 CDs and a 107 page book. He charges $1,500 for an hour of his personal time. He calls this Speed Seduction ® and claims that a man can use these techniques to get a woman in bed in about 20 minutes from the time he meets her.
What does he look like? Well, a picture is worth a thousand words, they say:

Another seduction guru with a colorful name, one R. Don Steele, claims that once upon a time Mr. Jeffries was a sweaty-palmed nervous virgin that came to him begging for help. He doesn’t seem to need help now. Here’s the Ross Jeffries home page, where you can sign up to master the art “as seen by millions on TV worldwide”.
If Mr. Jeffries’s techniques do not suit your fancy, perhaps you might prefer those of the man called Mystery. He is the main character of Mr. Strauss’s book. He teaches the Mystery Method of seduction, which he now refers to as the Venusian Arts. Mystery also charges thousands of dollars for seminars, and has introduced new techniques into “the game”. One of these is called “negging”, in which the man indirectly insults the woman and makes her want to please the PUA.
Here’s an example of negging: The man says to the woman, “You have beautiful nails. Are they real?”
Like both Mr. Jeffries and Mr. Fujita, Mystery was a backwards boy who was a flop with chicks. And like Mr. Fujita, he also became skillful at magic, though he probably doesn’t use flaming wallets. He also has lost some of his mystery, now that he has allowed his photograph to be used. It too is worth a thousand words:

He has beautiful nails. I wonder if they’re real.
One thing that is definitely real is the money he makes. He had a falling out with his business partner—nicknamed Savoy—and this led to a costly legal battle. This page is worth reading to discover the various financial and personal spats that can arise between pickup artists. It concludes this way:
After hanging out with Mystery, Lovedrop, and Matador this past weekend, it seemed none of them are too concerned with the legal stuff. Apparently they’re making good money from their workshops and the VH1 show, and there’s talk of a season 2 and possibly a spin off show, so money is the least of their worries. Lovedrop even told me that he doesn’t mind dropping loads of cash on lawyers and legal fees to fight this - possibly $15,000 - $20,000 a month, so who knows how long this feud will go on.
Speaking of Savoy, he’s still in “the game” himself, using the Mystery Method that Mystery developed. That method requires an investment of a few hours, which is longer than Ross Jeffries’s 20 minutes.
Savoy sells a book called Magic Bullets. He says he’s developed a new aspect to the Mystery Method called Transitioning, which he describes in his book:
MAGIC BULLETS contains the most complete explanation of Transitioning available ANYWHERE. In MAGIC BULLETS I explain - in detail - how to use a Transition to bridge the gap between Opening and Attraction. I also explain different types of transitions like Content Transitions, Observational Transitions and making a Transition without using a transition at all.
If he can make a transition without using a transition, he must be using magic bullets!
Here’s what else Savoy promises:
• An in-depth discussion of the opener “risk-reward continuum” that allows you to use the best opener for ANY situation you find yourself in. And the best way to transition from each type of opener to the next phase of the model.
• How to create your own material and bypass “lines” and generic routines. NEVER AGAIN get caught running something she’s heard before!
• How you can effectively approach a woman with NO OPENER at all.
• The situations where you should never “neg” a woman.
• A completely new phase that you NEED to install in your game RIGHT NOW. Adding this phase will make your sets go 100% smoother. THE VERY FIRST TIME YOU USE IT!
• An in-depth chapter on Seduction that will allow you to evolve your game beyond Last Minute Resistance and freeze-outs. Through an understanding of state-breaks, how they work - and how to avoid or minimize them - you’ll virtually eliminate Last Minute Resistance. AND WATCH YOUR CLOSE RATE GO THROUGH THE ROOF!
• A chapter on Day Game written by Sinn - THE UNDISPUTED MASTER OF DAY GAME.
• Sinn’s ten rules for MEETING AND DATING STRIPPERS.
I’m sure it would be instructive to see a picture of Savoy, but I couldn’t find one.
Instead of Savoy’s picture, however, here’s a page on the Love System’s 2008 Super Conference, which promises to be the commercial event of the year in the seduction biz. Aspiring Casanovas will have the chance to meet and study at the feet of Savoy, Sinn, Tenmagnet, and Carlos Xuma all at the same place. Fortunately, the price of attending one of the big presentations has been discounted from $1,700.
Read that page, and then ask yourself this question:
Where is the Bizarre World of Pickup Schools really located–Japan or the United States?
I’m sorry for going the long way around, but I thought that was the best way to describe the meaning of the Japanese expression, “to put one’s ‘thing’ on a shelf”.
Unfortunately, Wired didn’t put their thing on a shelf high enough out of sight.
Posted in Japan, Mass media, Sex | 19 Comments »


Love will find a way, however, and in Japan that way is usually in a “love hotel”. Since the urge is eternal, the Japanese have no problem with recognizing and calling a spade a spade, so there are plenty of businesspeople looking out for the main chance. That’s why love hotels are a major industry in Japan and are found everywhere—including sedate suburban neighborhoods. I live in a quiet, older part of town, and three blocks away from my house is an establishment with a small neon sign in front announcing itself as the Hanazono (Flower Garden). Discreet as it is—the entrance and exits are hidden—everyone knows exactly what it is, and no one seems to mind. The initials NIMBY (not in my back yard), often used in the U.S. when people do not want certain facilities or enterprises in their neighborhood, don’t seem to apply here. They’re in everyone’s backyard.
They’ve been there for a long time, too. Love hotels offer rates for stays of two hours or less, or for all night, and short-stay hotels for couples have existed in Japan since the early 1600s. The forerunner of the modern love hotel was called a tsurekomi ryokan.
Due to the number of hotels and the intense competition, hotels are often decorated using specific themes to attract visitors. Some try to capture the romance of Europe. The room in the accompanying photo tries to create the mood of Greece with its view of the Acropolis. Doing the research for this article, I saw a photograph of one hotel that offered rooms with the ambiance of a “European port”. Not the area close to the docks, I hope. Some feature amenities not usually seen in the home, such as a rotating bed or a ceiling mirror. Others duplicate the sets of movies popular in Japan, such as Roman Holiday or Gone With the Wind.

And who could fail to enjoy the names of these establishments? Some of the names I found on the web include: Hotel Rose Lips, Châteaux Belle, Paradise, Casablanca, Hotel J-Mex, Hotel Liberty, Green Green, Hotel Palau, Executive Hotel Grand Garden, Hotel I-N-G, Hotel BaRong, ReStay, Hotel Laporti, Hotel Ash, Hotel Birth (maybe they ought to reconsider this), Grand Chariot, Hotel Vie-Bonheur Kobe, Hotel Wien Bel Magic (Wien is Vienna), Wimbledon (singles or doubles?), Hotel 24°C, Hotel Prelude (isn’t that part over?), and the Hotel Stellate. The latter, astonishingly enough, sells its own line of products, such as robes with the name of the hotel monogrammed on the front. Not something you’d want your wife to find in the suitcase after an overnight business trip.





Walk into a Catholic church and the most striking feature is the large crucifix on the wall, to which is nailed the figure of the executed Christ. There’s no question about the activities that go on inside those buildings and the philosophy and spirit guiding those activities.