I think the mainstream media is quite broken.
- Sarah Palin
THAT THE PRESENTATION OF NEWS by journalists in paper periodicals or by readers on television programs is the smokestack industry of the early 21st century is clear to everyone with an Internet connection.
The causes of this phenomenon are as equally clear. Some in the industry cite the failure of their business model, while no one in that industry has developed a satisfactory replacement model. Others point to the manner of presentation. Much of the newspaper content is as unreadable as the paper is inedible, while television offers the convenience of instant ramen in an overly stylized, time-limited serving with even less content. Still others share the opinion of Internet news aggregator and website entrepreneur Andrew Breitbart, who recently told a roomful of journalists covering a political conference in the U.S.: “It’s not your business model that sucks. It’s you that sucks.”
The Japanese news industry is not immune to the maladies plaguing their brethren in the West, and it has a few that are uniquely its own. Here’s a look at some of the symptoms in this country.
Wave goodbye to the prime demographic
Tokyo-based M1-F1 Soken released a report on its survey of newspaper readership among M1s, or males aged 20-34, that sent ripples throughout every newspaper company in the country. The organization, described as a “think tank”, conducted an Internet survey that found only 36.7% of the M1s often read newspapers. According to 62.6% of that group, their reason for shunning the dead-tree editions is that they have to pay for them.
The other reasons cited, in order, were:
* No time to read them
* The information from other media is sufficient
* They contain too much unnecessary information
M1-F1 Soken said their results suggest this age cohort thinks newspapers are inadequate as information aggregators.
The reasons the M1 newspaper fans cited for consuming the product were:
* Efficient information aggregators (46.1%)
* Offer a wide range of information (39.3%)
A total of 86.2% of all respondents said that an efficient information aggregator was what they were looking for.
The readership rate was higher among the M2 group, or males aged 35-49, at 48.5%
Said the organization’s Matsukawa Chieko:
It was surprising that more than 60% of the respondents cited the reason of costs. Today they can get news off the Internet or Yahoo News, so it might be their view of information as something to be paid for is declining.
Said one of the university students surveyed:
I subscribed (to a newspaper) five months ago when a sales agent told me he wouldn’t come back if I did. But my impression is that the Net has the same information the newspapers offer. I get a pretty good idea of what’s going on from Yahoo News or the 2channel news service. When the subscription runs out, I don’t think I’ll renew it.
Wave goodbye to the Mainichi
The American print media has been cutting staff to stem losses for several years, and ABC news recently announced it would lay off or eliminate the jobs of 25% of its non-union personnel.
Now the red ink is washing up on Japanese shores. The Asahi Shimbun posted its first-ever consolidated net loss in the business year that ended last March, and the Nikkei financial newspaper group recorded a loss in the January-June 2009 term. That was the first loss for the group since it began compiling consolidated earnings in 2000. Disappearing ad revenue is the most frequently cited reason for the disappearing profits.
The national newspaper in the deepest water, however, is the Mainichi Shimbun. On their interim report in September for the current fiscal year (which ends this month), Mainichi posted a net loss of JPY 1.234 billion (about $US 13.9 million) on sales of JPY 1.316 billion, itself a 4.6% year-on-year decline. It was the company’s second straight interim net loss. The only good news was that it was an improvement on the JPY 1.619 billion net interim loss of the previous year.
They also recorded both a current loss and operating loss in 2008 for the full year—the first time that happened in 15 years.
The Mainichi was the newspaper singled out as the one most likely to go under by the weekly Shukan Diamond in its 5 December article last year titled, The Double Depression for Newspapers and Television.
According to the magazine, the company’s outlook is so bleak their main bank, Tokyo-Mitsubishi UFJ, suggested they close their offices in Nagoya and Hokkaido, suspend publication of the Sunday Mainichi weekly magazine, and sell their headquarters building.
The company pleaded with the bank to let them keep their Hokkaido operations, the story goes, because the Mainichi printing plant there brings in revenue by handling the printing for a local religious newspaper. One can just visualize the mob at the press club bar hearing that news and ordering another round.
The severity of the paper’s problems became apparent when they later announced an arrangement with the Kyodo news agency to restore ties that ended 58 years ago.
Here’s the Mainich survival strategy: Last October, they informed their union they would eliminate 20 one-man regional bureaus. Instead of generating their own stories for their local editions, they will now pick up dispatches from the regional papers that are part of the Kyodo network.
They also plan to use Kyodo for stories derived from government and corporate announcements and concentrate on in-depth surveys and analysis from their own perspective, which they think is their strength.
Those stories from governments and corporations are called “announcement journalism” in Japanese, but might be called “press release journalism” in the West. The newspaper’s representatives attend the news conferences of government organizations and companies for their daily information feedbag. By some estimates, this accounts for 70% of the news media content in Japan.
Mainichi also hopes to promote sports and cultural events with Kyodo and work together on campaigns. In addition, they’re going to outsource page production systems and printing, and try to make the sales network more efficient. (These reports did not mention the Hokkaido printing plant.) The new arrangement will start on 1 April.
Some Japanese bloggers writing on mass media issues think the Mainichi is planning a shift from being a true national newspaper to an aggregation of regional newspapers to stave off liquidation.
Said Mainichi President Asahina Yutaka:
As of now, we are not thinking of restructuring in the regional areas in concert with this agreement…We will maintain an office in the kisha club, but we can use Kyodo for government and corporate announcements.
A progressive solution is now the problem
Discuss the news media in Japan, and mention of the kisha club is inevitable.
The kisha (reporters’) club system, often translated as press club in English, has been well reported overseas. That’s no surprise—in addition to being a legitimate story, it gives foreign journalists an excuse to indulge in righteous indignation and to parade their self-proclaimed independence, and thus their superiority.
The system was seen as a great advance for democracy and a free press in 1890 when the first club pressured the Japanese Diet to provide access. No one knows exactly how many exist now—estimates range from 800 to 5,000. They are the medium through which most Japanese news passes. In this system, the recipients of the information are the major newspapers, including the so-called Big Four national newspapers, as well as the wire services and TV and radio broadcasters that belong to such trade associations as the Japan Newspaper Publishers and Editors Association. The distributors of the information are government ministries and agencies at the national and local level, and corporations.
Reporters from Japanese magazines, Internet publications, and foreign reporters have been traditionally excluded from the system.
The government benefits because the arrangement offers them some control over the news. Kisha club members that displease the government will find themselves out of the loop when all their competitors run a story they don’t know about. (This exclusion is known in the trade as toku-ochi.) Meanwhile, the news business benefits because it allows them to maintain their monopoly.
The same Japanese media bloggers didn’t understand the logic behind the Mainichi move. As one put it, announcing that you’re going to transcend press release journalism while maintaining an office in the kisha club and also relying on Kyodo is like saying you’ve kicked the nicotine habit while puffing on a Mild Seven Light.
More strange Mainichi logic
Mainichi reporter Furuta Shinji, the chief secretary of the club last year, told the New York Times in November it wasn’t as closed as people think. Over the past decade, some American and British financial news agencies have been allowed to join, and some non-members are allowed to attend press conferences on a case-by-case basis as observers. On occasion, they were even allowed the privilege of asking questions.
But Mr. Furuta’s justification for a closed system demonstrated why the Mainichi might be in such trouble. Some of non-journalist rabble might cause a commotion.
What if someone tried to commit suicide or burn themselves to death at a press conference? Who would take responsibility for that?
Laugh if you must, but it isn’t any goofier than anything written by the likes of E.J. Dionne, Frank Rich, Thomas Friedman, or Joe Kline these days, and some of their publications are in just as much financial hot water.
More DPJ hot air
Some hoped the system would change with the advent of a Democratic Party of Japan administration. They had good reason to hope—the DPJ had actually walked the walk in the past, and promised to continue to do so in the future.
The first to hold open news conferences was Okada Katsuya, then secretary-general, in 2002. The practice was continuously maintained with party presidents Kan Naoto, Mr. Okada himself, Maehara Seiji, Ozawa Ichiro, and Hatoyama Yukio.
That practice was maintained up to the very day that Hatoyama Yukio was sworn in as prime minister last September.
That’s when it ended.
Freelance journalist Uesugi Takashi counts himself as one of about 30 freelance and outside journalists who regularly attended DPJ press conferences over the years. (Mr. Uesugi frequently writes for weekly and monthly publications, and does not try to conceal his bias for the DPJ.)
Writing in the 11 October Shukan Bunshun last year, he quotes a one-on-one conversation he had with Mr. Hatoyama after the latter was selected as DPJ president on 16 May.
If I form a government, I’ll also make myself available to you. I’ll say, please, come right on in. There may have been some criticisms under the kisha club system, but I think that’s one of the best things Mr. Ozawa left behind after his tenure. That’s what I think. I of course will allow any person in for an interview, and I think we must hold the banner of fairness high.
When Mr. Uesugi and the other irregulars tried to attend Mr. Hatoyama’s first press conference as prime minister, they were stopped at the security office, made to wait 30 minutes, and then turned away. That’s when the plot got a lot thicker.
Officials in the Hatoyama administration made the following comments immediately after the event:
It was a splendid press conference. I’ve never seen a press conference this open before. That’s because it was open to the magazines and overseas reporters. It was unprecedented.
And:
The last part was particularly good. (The prime minister’s) aides said that time had run out, but he allowed a question about the contributions to his campaign from dead people. Has there ever been an initial press conference that fair?
Mr. Uesugi pointed out the people making that appraisal were veterans of the Kasumigaseki bureaucracy working in the prime minister’s office as aides. Each ministry sends some of their top personnel to work in these jobs. While the job description makes them sound important, the reporter said, “they are nothing more than monitors” to keep tabs on the government. They apply their influence to rein in the prime minister and chief cabinet secretary and water down legislative initiatives.
Their strategy worked. The Kyodo headline the next day read:
DPJ Holds Open Press Conference with Prime Minister
Magazine reporters and others join for first time
And the Asahi’s:
New Prime Minister’s First Press Conference; Magazine Reporters Allowed Entry
Five reporters from magazines and 15 from the overseas media did attend. None of them were allowed to ask questions. Mr. Uesugi thought they might as well have stayed home to watch it on TV.
None of the regular media reported that members of the Internet media were denied entry.

Uesugi Takashi
His years spent covering the DPJ and writing flattering articles about them have given Mr. Uesugi excellent access—he picked up the phone and called the prime minister. Mr. Hatoyama, he said, believed his own government’s propaganda that he had held an open news conference and didn’t realize people had been turned away.
Mr. Uesugi offers several reasons for the current state of affairs. The aide of a former prime minister told him that Kasumigaseki aides control the traffic flow in the Kantei (the Japanese equivalent of the White House, 10 Downing St., or the Kremlin), and limit the access of parliamentary aides to keep the political class scattered. They also control what reports from the news media go to the prime minister and chief cabinet secretary.
Meanwhile, the bureaucrats and kisha clubs work together to protect their interests. The establishment press benefits from the leaks received from “high government officials”.
The DPJ was elected to tame the bureaucracy, but their inability to hold open news conferences demonstrates an inability to deal with the bureaucracy. If Okada Katsuya can do it today—as foreign minister—why can’t Hatoyama Yukio?
Mr. Hatoyama told him:
I will definitely keep my promise. Please be patient just a little while longer.
The problem is not whether the DPJ and Prime Minister Hatoyama can or can’t, says Mr. Uesugi, but whether they will or won’t.
And you believed a Hatoyama promise?
In a Kyodo article that appeared on New Year’s Day—more than three months later—the prime minister was still making the same promises:
Hatoyama vowed again in late December to open up the press clubs, saying at a news conference he is sorry for having been slow in dealing with the issue.
“My determination remains unchanged over the matter, although you may not believe what I say,” he said in responding to a freelance reporter who accused him of doing nothing to open up the clubs.
Kyodo claims that one problem is the TV stations. They don’t want Internet media competitors cutting into their advertising revenue by broadcasting their own versions of the press conferences.
They also quoted Katsura Keiichi, whom they indentified as a leading researcher in journalism and mass communications in Japan, as saying that the initiative lies with journalists.
Journalists should not let the authorities decide who can or can’t attend their news conferences or when they should be held, Katsura said.
“They must protect the rights of their peers on their own,” he said, while also maintaining that the existence of the press club system itself should not be challenged.
Presumably Mr. Katsura—who is now a professor but was once president of the National Press Club—is also worried about those kooky Internet reporters setting themselves on fire.
Citizen alternatives also failing
The Pierce-Arrow, the Hupmobile, and the Stanley Steamer were popular models that briefly flourished in the early days of American automobiles, but later disappeared. The same process is underway with the alternatives to mass media-produced news that some thought promising, but have failed to connect. Prominent among these failures are such citizen-journalism websites as OhMyLife, formerly OhMyNews, which shut down in April 2009, and Tsukasanet, whose demise is penciled in for this November.
Another citizen-journalism website, JanJan, announced last week they will suspend publication at the end of the month, though past articles will still be accessible online. The publication, whose slogan was, “Citizens’ media by the citizens for the citizens,” has been around for seven years. They say ad revenue has fallen so drastically the enterprise is now unsupportable.
They’re probably telling the truth about the ad revenue, but they’re not telling us why the ad revenue dried up. Here’s a possibility—the site content wasn’t worth reading. The name JanJan is short for Japan Alternative News for Justices and New Cultures, and I’ll pause a second for everyone to roll their eyes. The articles on the site are just as ploddingly earnest and poorly written as one might gather from that title.
Their one good idea was to compile a database on the nation’s politicians, but only an extreme policy wank or political otaku would have found it useful.
Now, if the citizens had managed to dig up information such as the following, it might have turned out differently for them.
Ozawa feeds pork to the media, too
Would you believe it? DPJ Secretary-General Ozawa Ichiro provides financial remuneration for services rendered to commentators working in the mass media! And would you believe that most of them wind up defending Ozawa Ichiro in public? The information about the payments was found in his political fund reports, and it came to light in February through the Q&A site Yahoo Chiebukuro.
Among the prominentoes sticking out their hands for a palm greasing with Ozawa cash include such journalists and commentators as Katsuya Masahiko and Morita Minoru, who wound up with JPY 500,000 (about $US 5,600) from 2006 to 2008, and Insider editor Takano Hajime, Futatsuki Hirotaka, and Suenobu Yoshimasa, who received JPY 300,000 each.
Another Ozawa-affiliated group disbursed JPY 500,000 during that time to Messrs. Morita and Suenobu again, as well as Otani Akihiro and Shima Nobuhiko, among others.
It’s something to keep in mind when you see or read someone defending the keppaku Mr. Ozawa as the rest of the commentariat bashes him for his murky political funding practices.
The inclusion of Mr. Morita is particularly enlightening. He sometimes is asked to offer opinions in English-language newspapers as one of the on-call group of commentators and academics that journalists like to use in their pantomime of objective journalism. He was so critical of former prime ministers Koizumi and Abe, one half-expected him to start foaming at the mouth. (He claimed Mr. Abe was going to start a war.) The Caped Gaijin Crusader of the Hokkaido Bathhouses once referred to him as “respected” in a published piece, though he didn’t specify who respected him.
For an example of what Ozawa Ichiro’s money can buy with journalists, try this Morita Minoru interview in the Japan Times in 2006.
Ozawa pursues symbiosis. By symbiosis, first of all, I mean world peace, living in harmony with other countries and not antagonizing China or South Korea like Abe and Koizumi. And, of course, in harmony with America.
I also refer to the natural environment, to the natural world and humanity coexisting. Ozawa aspires to this, and so his politics will be far and away better than [the current] fighting politics.
Nor is Uesugi Takashi immune to the same blandishments. A great defender of the DPJ in print, he’s also been spotted playing golf at a party-sponsored tournament. Other journalists wondered how he could objectively cover people he associates with on Sundays.
What next for journalism?
That’s such a good question, it was the title of a debate held on the evening of 28 February in Tokyo. It was conducted in two parts—the first moderated by Tahara Soichiro, a host of current events and political programs on television, and the second by Tsuda Daisuke, a younger journalist and Twitter fan.
It ran from 7:00 p.m. to 1:00 a.m. at a Tokyo café, and was broadcast live on the net on Ustream and Nikoniko Doga. Another journalist Twitterer provided regular Tweets.
The participants included Uesugi Takashi—there he is again—LDP reformer Kono Taro, videojournalist Jimbo Tetsuo, and weekly Shukan Asahi editor (and Ozawa defender) Yamaguchi Kazuomi.
Guess what? The kisha club system drew a lot of fire! Said Mr. Uesugi:
It would be best to aggressively crush the kisha club system for the sake of Japanese journalism.
During the second half, Mr. Tsuda had this exchange with a masked news director from a TV network:
Tsuda: During the LDP administrations, all the media bashed Mr. Aso, and that was the story. Now they’re bashing Mr. Ozawa the same way. This creates skepticism about just who is writing this narrative. Why are they acting in concert?
Masked man: That’s because of the kisha club system. If one company got out of hand, they’d be cut out of the loop and wouldn’t be able to get stories any more. After that, the toku-ochi would continue, and they wouldn’t make headway.
The Nikkei experiment
The Nikkei Shimbun, Japan’s leading business and financial newspaper, plans to launch a complete electronic edition on 23 March for Internet users. It will be the first full-scale Internet paper (if it can be called that anymore) in Japan. They’ll charge JPY 4,000 (about $US 45.00) a month for a subscription, which will buy access to all the articles from the morning and evening editions and any updates along the way. A monthly subscription to the paper itself costs JPY 1,000 now.
That’s a bit pricey, but this is a business publication, after all. They hope to round up 300,000 subscribers initially. The mainstream media companies are very interested in seeing whether this new business model works, as you might imagine. Even they realize their days with the old model are numbered. The Nikkei plans to be generous and offer information on the operation of its e-edition and systems to other members of the guild.
It might work, if only because the people who subscribe to the Nikkei can afford it. (It’s one of the publications in my dentist’s waiting room.) But if the results of the M1 survey in the first piece are valid, it might be just another idea that winds up in the same scrapheap as the Hupmobile and JanJan.
Afterwords:
Here’s a rundown of translated Japanese blogger comments on a book Uesugi Takashi wrote called The Collapse of Journalism.
The intro states:
Journalists in the kisha clubs despise freelance reporters who, rather than getting their news from the top, pursue deeper truths and publish them in the magazines they write for.
Well, the deeper truths Mr. Uesugi often pursues are the ones of benefit of the DPJ. He seems to have picked up some bad habits while working overseas.
And it’s not as if open press conferences in the West have resulted in a notably freer press there. To suggest outside of a newsroom that the bravos of American mainstream journalism pursue deeper truths would be the cue for a national laugh-a-thon.
Besides, the premise is not entirely true. For years, kisha club journalists have fed stories they can’t handle to weekly magazine freelancers and the Akahata (Red Flag), the daily paper published by the Japanese Communist Party. It’s a bit like samizdat journalism, but stories do get out. Indeed, Uesugi Takashi has likely stumbled over a scoop or two of his own that way.
Also, despite his years overseas, Mr. Uesugi seems to be myopic, or naive, about some subjects in the West.
He has written amusingly in Japanese that some of the kisha club members have used his Wikipedia page to attack his reputation. He wonders why those guys have so much time on their hands to create Wikipedia fiction.
He should have stopped there, but he added that the nefarious practices on Japanese Wikipedia weren’t anything like those used for the English-language Wikipedia.
Hah!
Try this account by John Derbyshire about his adventures with his own Wikipedia page. Anyone inclined to mistrust him because he is a man of the Right should be advised that Stephen Pollard and Oliver Kamm, two men of the Left in Britain, hold Wikipedia in even greater contempt.
Derbyshire quotes Irish journalist Kevin Myers as calling Wikipedia an “uncontrolled and filthy internet gossip-shop, whose very power derives from the complete fiction that it is an ‘encyclopedia’.”
Uesugi Takashi should open those journalist eyes of his a little wider.
Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine